"Don't you remember?
"You had bought this cereal when you went out to do groceries; I don't know what it is was - some sugary thing we don't eat any more. Anyway, you had told our daughter about the big prize you could win: 'Movies For Life.' And all of a sudden, she started jumping up and down excitedly and saying, 'Movies for life! Movies for life!' And then what did you do?
"You left!
"You went...somewhere! And there I was, stuck with this jumpy little four year old screaming, 'Movies for life! Movies for life!' Well guess what? I opened the box once you were gone - she gave me no choice - and gee, what a surprise: no movies for life. Not even something saying Sorry, Try Again. And I was the one forced to explain to her how these stupid contests work.
"She was four! Try telling that to a movie crazy four year old with Down Syndrome! Now she's in absolute hysterics. Tears are streaming down her face, 'But dad said I could have movies for life!'
"I think she thought that if that wasn't in the box, this coupon or whatever the hell it was supposed to be, that she just couldn't ever go again - period. That you needed that coupon to keep going to the movies.
"And we had just taken her to her first movie, The Lion King. Remember how much she got off on it?
"...Is any of this starting to sound familiar to you, Dan?...No?...Hmm. She doesn't remember it either.
"That's probably because you've taken that kid to so many movies since, she probably remembers that she did win."